New brand identity and website for a psychologist

Francesco Colombo is a psychologist who works in the Lecco area (Lombardy, Italy). As soon as he started his freelance activity he asked me to ideate and create a website that explains his approach and clinical services.

Creation of the brand

Before working on the website, I thought it would be necessary to start from the basis: the brand identity. A logo was indeed missing. Starting from the story of a dream in which a triangle and a lotus flower were the main elements, I studied a stylization of the two shapes and how to make them dialogue. With Francesco, we chose blue as the brand color.

We chose a pictogram without plain colors, made only by lines. The aim of the brand is indeed to express calm, professionality and affidability. The logo was applied on a business card.

Analysis and construction of the website

With Francesco, I studied the advantages and critical issues of competitor’s websites. The objective was to structure a simple and intuitive architecture of information that helps the final users.

For Francesco’s website I fully covered the role of web designer. I was indeed responsible of:

• technical functioning of the site
• design and creation of web pages with WordPress
• graphic design
• user experience design.

I also curated the SEO (search engine optimization) of texts and the connection of the website with Google Analytics and Google Search Console.

Final thoughts

I worked on this project in my free time, since I was still a full time employee. Being able to carry it out and reach the final objective with Francesco was for me a big satisfaction.

Next step will be to develop the blog area that will help the website to reach higher positions in search engines.